Four numbers tell you: questions answered, after-hours share, hand-offs to a real person, and repeat topics. AskMyChurch's owner dashboard shows all four.
Four numbers tell you whether a church AI assistant is working: how many questions it answered, what share came in after office hours, how many conversations it handed to a real person, and which topics people ask about again and again. AskMyChurch puts all four on the owner dashboard, so a pastor or admin can check them in a couple of minutes a week.
Here is what each number means and what to do with it.
Start with volume: how many questions did people ask this week, and how many got a real answer? With AskMyChurch, "answered" means something specific, because the assistant only answers from your church's own website and sermons. It does not fill gaps with guesses. When your content does not cover a question, it says so and offers to connect the person with someone on staff.
That makes the answered count honest, and it makes the gap between "asked" and "answered" useful. Every question the assistant could not answer from your content is a line for your website to-do list: the missing childcare page, the funeral policy nobody wrote down, the small-group schedule that only exists in someone's inbox.
When a question is answered from a sermon, the answer links to the exact minute in the recording. Those citations are worth spot-checking early on — click three or four and confirm they land where they should. They will, and after that you can trust the count.
Church offices keep office hours. Questions do not. A parent deciding whether to visit is often deciding at 9:40 on a Saturday night; someone with a question about baptism may be up at midnight.
The dashboard shows what share of questions arrive outside office hours. Expect this number to surprise you the first time you see it. If half your questions come in when nobody is at the desk, those are conversations that used to end at voicemail — or never start at all. That share is the clearest single measure of what the assistant adds, because it counts work no staff schedule could cover. It is why we call AskMyChurch the front door of your church, always open.
A hand-off is not a failure. AskMyChurch is built to pass conversations to a real person. Someone asking about grief, marriage trouble, or meeting with a pastor should reach a human, and the assistant is designed to get them there.
So do not try to drive hand-offs to zero. Read them instead. The dashboard shows how many conversations went to staff and why. If most hand-offs are pastoral, the system is doing its job. If many are logistics questions your website should answer, that is a content gap wearing a hand-off costume.
One category sits outside the count entirely: crisis. If someone mentions self-harm, AskMyChurch routes them to the 988 Suicide & Crisis Lifeline and Crisis Text Line before any AI response, in English and Spanish. That is hard-coded, not a metric to optimize — but you should know it is there.
If thirty people ask about parking this month, your parking page is either missing or hiding. The dashboard groups questions by topic, so repeat questions surface as a plain list of what your congregation and visitors actually want to know. Fix the page, then watch the topic fade from the list. That is the feedback loop.
The dashboard records what was asked, never who asked. Question content, yes; identities, no. Members can ask about divorce care or addiction recovery without their name landing in a report.
Once a month, look at the four numbers in order. Did answered volume grow or hold? Is the after-hours share large enough to justify the tool on its own? Are hand-offs mostly pastoral (good) or mostly logistics (fix the website)? And which repeat topic will you fix this month?
If those four numbers earn their keep, keep the assistant. If they do not, you will know that too — which is the whole point of measuring.
You can run this measurement on your own church for free. AskMyChurch starts with a 30-day free trial that includes the full owner dashboard, so you judge the numbers before paying anything. After that it is $99 per month for churches under 500 in weekend attendance, $249 for 500–2,000, and $500 for 2,000+ or multi-campus. Money-back guarantee, cancel anytime. The numbers make the case or they do not.
Four: questions answered, the share that arrive after office hours, hand-offs to a real person, and repeat topics. AskMyChurch shows all four on its owner dashboard.
No. AskMyChurch is built to pass pastoral conversations to a real person. Watch the reasons instead: mostly-pastoral hand-offs mean it is working, while mostly-logistics hand-offs point to gaps on your website.
No. It records what was asked, never who asked, so members can raise sensitive questions like divorce care or addiction recovery without their names appearing in any report.
After a 30-day free trial, AskMyChurch is $99 per month for churches under 500 in weekend attendance, $249 for 500–2,000, and $500 for 2,000+ or multi-campus, with a money-back guarantee and cancel anytime.
Updated 2026-06-26 · AskMyChurch by Vision Genesis · Knoxville, TN
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